Your GTM Stack,
Finally Working Together.

I pair CRM expertise with custom interfaces, automation, and AI agents - so your GTM stack doesn't just run, it compounds.

Book a Meeting →
See How I Work
Certified in
Salesforce
HubSpot
Weighted Pipeline
€18.4M
↑ 12% vs last month
Win Rate
38%
↑ 9% since engagement
Pipeline Dashboard Example
Active Deals
0
↑ 4 this week
Avg Cycle
0d
↓ 29d faster
Forecast
0%
↑ vs target
Updated just now
What I do

Full-Stack GTM Support,
From Strategy to Execution

CRM admin, RevOps strategy, and GTM execution - with automation and AI built into every step.

🔵

Salesforce Administration

Org cleanup, flows, permission sets, custom objects, and integrations. Your SF stays healthy; your team stays unblocked.

Flows & AutomationCustom ObjectsDashboardsUser Mgmt
🟠

HubSpot Administration

Pipeline design, sequences, lead scoring, and marketing automation that actually converts - not just looks good on paper.

Pipeline DesignSequencesLead ScoringIntegrations
🟢

RevOps Strategy

Align sales, marketing, and CS around shared data and metrics. I design the operating model that scales with you.

Funnel ArchitectureAttributionForecastingKPIs
🟣

GTM Execution

ICP definition, territory design, outbound playbooks, and launch sequences - go to market with a clear plan and real momentum.

ICP & SegmentationOutbound PlaybooksSales EnablementLaunch Ops
Modern tooling

Not Just Config.
I Build Systems.

Most CRM consultants just configure what's already there. I build on top of it - custom interfaces, end-to-end automation, and AI agents that run 24/7 inside your stack. And I stick around to make it count: keeping things improving over time, catching issues before they become problems, and reporting results to leadership in plain language.

🖥️

Purpose-Built UI

Custom dashboards, deal rooms, and internal tools built specifically for your team's workflows.

  • Live pipeline & forecast dashboards
  • Account health scorecards
  • Sales rep performance views
  • Executive revenue summaries
  • Custom deal collaboration portals
⚙️

End-to-End Automation

Workflows that span your entire GTM stack - from lead capture to closed-won, no manual handoffs.

  • Cross-platform workflow orchestration
  • Lead routing & assignment logic
  • Automated follow-up sequences
  • Data enrichment pipelines
  • SLA & task management triggers
🤖

AI Agents

Autonomous agents running quietly in the background of your CRM - enriching records, flagging risk, and drafting outreach.

  • CRM hygiene & deduplication agents
  • Meeting summary → CRM update bots
  • Prospect research & enrichment agents
  • Deal risk & churn signal detection
  • Personalised outreach drafting
Inbound lead → automated GTM flow
Trigger
Lead submits form
HubSpot captures email, company, and intent signal from page visited.
HubSpot
Agent
Enrich & score
AI agent pulls firmographics, tech stack, and LinkedIn data. Scores vs ICP.
AI Agent
Automation
Route & assign
Workflow assigns to right rep, creates tasks, triggers Slack notification.
Workflow
Agent
Draft outreach
Personalised first email drafted using enriched context. Rep reviews in one click.
AI Agent
UI
Rep dashboard
Custom view shows ICP score, enrichment, draft email, and talk track.
Custom UI
Outcome
Logged to CRM
All activity synced to Salesforce. Pipeline updated. Forecast refreshed.
Salesforce
Tech Stack Expertise
CRM
Salesforce Sales Cloud Salesforce Service Cloud Agentforce HubSpot
Automation
Oracle Eloqua Klaviyo Marketing Cloud AE Zapier Active Campaign Teradata CIM
Analytics & Insights
Salesforce CRM Analytics GA4 Dealfront Apollo
CMS & Commerce
WordPress Shopify WooCommerce Sitecore Umbraco BigCommerce Typo3
Impact in numbers

What Good RevOps
Actually Looks Like

Illustrative outcomes based on real engagements. These are the shifts that happen when strategy, tooling, and execution align.

Pipeline Value Growth

12-month view - before and after engagement (indexed)

GTM Health Score

6 dimensions - client baseline vs. post-engagement

Key Metrics - Before vs. After

Across four recent engagements (average improvement)
How I work

Fast to Value, No Fluff

Short, focused sprints. Real output - not slide decks that gather dust.

01 - DISCOVER

Understand Your Stack

Deep dive into your CRM, data, processes, and GTM motion. I map the gaps in 1-2 sessions.

02 - PRIORITISE

Build a Tight Roadmap

We agree on what to fix first based on revenue impact. Clear, ranked list - no bloated project plans.

03 - BUILD

Hands-On Delivery

Configurations, automations, agents, and UI - all built by me, personally. You see real output in week one.

04 - EMBED

Hand Off & Sustain

Full documentation, training, and an optional retainer so your team owns it confidently.

Mads Hollaender
About

One Person.
Full Ownership.

Hi, I'm Mads. I've spent 18+ years working hands-on in GTM and RevOps - across automation, lead generation, martech, and eCommerce. These days I focus mostly on AI-augmented revenue operations.

I've worked across pharma, SaaS, and manufacturing - helping companies move from chaotic spreadsheets and broken automations to clean, predictable pipelines with the right tools in place.

When you work with me, you work directly with me. No account managers, no hand-offs. I design, build, and deliver everything myself - and when something needs real specialist depth, I bring in trusted people from my network, particularly for complex Salesforce work.

In previous roles, I've delivered projects for brands including Mercedes-Benz, Volvo, Dentsply Sirona, Novo Nordisk, and Tetra Pak.

✦ Salesforce Certified Admin
✦ HubSpot Certified
✦ 18+ years GTM
✦ Copenhagen, Denmark
Results

Real Numbers, Real Clients

A few outcomes from recent engagements.

+0%
revenue growth through a full-funnel GTM rebuild and CRM implementation - biotech scale-up
+0%
lead generation growth after marketing automation overhaul and pipeline architecture redesign
−0%
reduction in operational costs by restructuring fulfilment workflows - freeing up budget to put back into growth
From day one, Mads impressed me with his can-do attitude and eagerness to get things done. He takes responsibility for delivering high quality work but still looks for ways to improve. His digital skills are impressive - he is always expanding his toolbox with new and innovative solutions. I would never hesitate to recommend him.
ML
M. L.
Chief Commercial Officer, Biotech - Denmark
Mads consistently demonstrated strong leadership and a deep understanding of our commercial mission. His insights and expertise contributed significantly to our projects, and his dedication to achieving results was evident every day. I wholeheartedly recommend him for any opportunity he decides to pursue.
JV
J. V.
VP of Sales, SaaS Lab Marketplace - North America
Let's talk

Ready to Fix Your Revenue Engine?

Book a free 30-minute discovery call. No pitch - just an honest conversation about what's broken and what it would take to fix it.

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